Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

What aspect of our product experience matters most?


Product experience includes all the supporting aspects of the core product. This includes pricing, support, content, channels, marketing, sales, and so on. Customers’ perceived value also includes the aspects of the end-to-end product experience. Are customers willing to put up with a lack of adequate support at a given price point? What barriers to adoption do they face with our product? What stops them from switching to an alternative solution?

In my own start-up, the mobile app platform for conferences and events, we were always looking for ideas to engage the conference audience. We had just introduced a quiz as part of our mobile app platform. Our bet was that people would love the game, and it would boost engagement. This turned out to be true. The engagement spike and the usage of the quiz was indeed great. Our customers were also willing to pay more for such a feature.

The event organizing companies (who were our customers) had a...