Book Image

Developer, Advocate!

By : Geertjan Wielenga
Book Image

Developer, Advocate!

By: Geertjan Wielenga

Overview of this book

What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community.
Table of Contents (36 chapters)
34
Other Books You May Enjoy
35
Index
36
Packt

Talking to developers

Andres Almiray: Yes, I do. I prefer to do that because being a developer myself, I can understand how developers think and how we react to certain news.

The marketing department of any company knows how to deal with and reach out to the decision-maker—the chief technology officer (CTO) or chief executive officer (CEO). They know how to speak to them in such a way that they can share the benefits of the particular solution they want to offer. But it's different when you need to do that with developers. If you come up with your standard marketing jargon for a developer, either the developer won't understand you or will simply say, "That's not for me and I just don't want to deal with this particular thing." You have to understand the person on the other side, and that's why I want to talk to developers.

Geertjan Wielenga: You travel the world to visit conferences and you speak everywhere, so how does that fit into your ...