People who are suited to advocacy
Kirk Pepperdine: When I look at the good tech advocates today, such as Josh Long, Simon Ritter, or Heinz Kabutz as Java Champions, they're Java Champions because they're good advocates of the tech.
What makes them good advocates is that they're first and foremost entertaining, and that's part of the job that I don't think people recognize. They're entertaining in how they present the information that they want to deliver to the audience, so it's not just a matter of delivering the information.
First, you have to have good content. I think you have to deliver that in a way that's consumable by the audience, and keeping their interest is important. If you're a dull, boring speaker, I think there's a certain percentage of your audience that will tolerate the boring bit just to get the information, but you won't bring new people in. You'll probably lose them very quickly. The people who are engaging...