Once a WordPress site is made public, we will start getting visitors from all over the world. Some of these visitors may continue to visit the site regularly, while some of the visitors may only visit the site a few times. In order to make the site successful, we need a loyal audience that visits the site frequently. A newsletter is one of the methods of building a loyal audience for our site. We use newsletters to send important content, updates, and offers on the site for the users through email. The users are more likely to click on links in emails than visit the site on their own. So, we can use newsletters to build an audience by asking them to subscribe to it.
In this recipe, we are going to use a free plugin to create a subscription form to build an email list and send newsletters to the subscribers.