We have been called in again to help design the user experience. After finding out a bit more about how we work and what we do, the client calls us in from the start and looks to us to guide them through the process of figuring out the features that are needed, the structure and interactions the application will require, the content needed to support the product, and the final visual design.
We interview the client to find that he really has no idea of what the user might find useful. It looks as though we will need to employ some design techniques that will guide them through an examination of their customers and explore some new ideas.
We set up a project kickoff meeting with the client and key stakeholders to brainstorm the features this application might have. The personas we generated for this client were very useful in the creation of their website. Since this project is aimed at offering value to their existing customer base, we...