Book Image

Mastering Microsoft Dynamics 365 Customer Engagement - Second Edition

By : Deepesh Somani
Book Image

Mastering Microsoft Dynamics 365 Customer Engagement - Second Edition

By: Deepesh Somani

Overview of this book

Microsoft Dynamics 365 is an all-in-one business management solution that's easy to use and adapt. It helps you connect your finances, sales, service, and operations to streamline business processes, improve customer interactions, and enable growth. This book gives you all the information you need to become an expert in MS Dynamics 365. This book starts with a brief overview of the functional features of Dynamics 365. You will learn how to create Word and Excel templates using CRM data to enable customized data analysis for your organization. This book helps you understand how to use Dynamics 365 as an XRM Framework, gain a deep understanding of client-side scripting in Dynamics 365, and create client-side applications using JavaScript and the Web API. In addition to this, you will discover how to customize Dynamics 365, and quickly move on to grasp the app structure, which helps you customize Dynamics 365 better. You will also learn how Dynamics 365 can be seamlessly embedded into various productivity tools to customize them for machine learning and contextual guidance. By the end of this book, you will have mastered utilizing Dynamics 365 features through real-world scenarios.
Table of Contents (21 chapters)
Free Chapter
1
Section 1: Introduction to Sales, Service, and Marketing Modules with a Unified User Interface
6
Section 2: Understanding Customization and App Design
7
Designing Unified Interface Apps
10
Section 3: Development Enhancements and Code Improvements in Dynamics 365
16
Section 4: Learning about the Portal, Configuration, and Security Enhancements in Dynamics 365

Scenario 2

Suppose that Contoso is launching a new product. It wants to monitor the social channel, to gather the runtime feedback on how the public is reacting to Contoso's product. Contoso also wants its marketing team to reply to the questions/feedback that people are asking the company, from a social platform, regarding the product.

Set up Microsoft Social Engagement: Microsoft Social Engagement helps users to track and analyze social communications about specific topics across public networks. The following steps describe how you can set up social feeds on Microsoft Social Engagement:

  1. Log into Microsoft Social Engagement and navigate to Microsoft Social Engagement | Search Setup:
  1. You can then create new categories related to competitors, products, or any other required categories, as follows:
  1. For any existing category, you can add search feeds. Social listening...