Book Image

101 UX Principles – 2nd edition - Second Edition

By : Will Grant
4 (2)
Book Image

101 UX Principles – 2nd edition - Second Edition

4 (2)
By: Will Grant

Overview of this book

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." -Elizabeth Churchill, Director of User Experience, Google “A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.” -Jeff Gothelf, Author of Lean UX “..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!" -Anne Marie-Leger, Staff Product Designer, Shopify “An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!" -Trent Blakely, Sr. Product Manager, Equinix This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read: Essential UX laws Handy best practices Snippets of technical knowledge for anyone who wants to work in the digital space 101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience. Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea – and how to make them better Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions How complexity can be good for some users
Table of Contents (18 chapters)
Preface
16
Other Books You May Enjoy
17
Index

Capture the Bare Minimum When Requesting Payment Card Details

The end goal for a lot of sites and apps is getting a customer to pay for a product or service. It’s a cause for celebration: we’ve made something or are offering something so good that the user is happy to spend their hard-earned currency with us. So, why do we make it so hard for them to do so?

Over the years we’ve all pieced together a robust mental model of what it means to pay for something online. Any attempt to change this model to something different or more complex is going to create user friction and confusion. A credit or debit card number is already an unwieldy amount of data for a user to enter, so make it as easy as possible for them:

  • Only collect what you need: the card number, expiry date, and CV2 code should be sufficient for almost all online purchases.
  • Depending on your payment provider you may also have to collect postal (or ZIP) codes.
  • Allow the user to...