Section 3: Optimizing the Automation of SFMC from External Sources
In this section, you will develop an understanding of common methods and technologies for building custom integrations in Marketing Cloud in order to automate your marketing and business processes. You should feel empowered to begin building external applications and activities following the content in this section.
This section contains the following chapters:
- Chapter 9, Getting Started with Custom Integrations
- Chapter 10, Exploring SFMC as a Piece of the Puzzle
- Chapter 11, Exploring SDKs, APIs, and Specs
- Chapter 12, Webhooks and Microservices
- Chapter 13, Exploring Custom Journey Builder Activities