Knowing about your process flow
When seeking opportunities for automation within your business processes or marketing efforts, one of the most important aspects that must be considered is just how well you understand the end-to-end (E2E) processes occurring both inside and out of SFMC. This sounds obvious, but it can be very easy for developers to become siloed, both in their areas of expertise and with regard to current capabilities or existing solutions being utilized within their organization.
For instance, an SFMC developer may be intimately familiar with their suite of data integrations and custom applications being utilized in the system but fail to understand how these fit within a larger ecosystem of the organization's implementation, particularly around items such as email campaign development or customer life cycles.
That is not to say that we need to have a holistic view of the platform in order to identify any opportunities for innovation or automation. Most...