Summary
We covered a lot in this chapter and, although our sample activity was simplistic and not entirely indicative of a production use case, we hope that it helped empower you to create new functionalities within Journey Builder that automate your use cases and extend the capabilities of your Marketing Cloud account.
After reading this chapter, you should have the ability to build and deploy an application through Heroku and be able to integrate the application directly within the Journey Builder UI in order to provide enhanced functionality to both technical and non-technical resources alike. With even just a few simple tweaks to our CloudPage, we could extend platform functions as real-time events within Journey Builder.
In the next chapter, we'll take a reflective tour of the journey in terms of what we have learned within this book and the lessons and tools that we can take away from this resource in order to become more competent, powerful, and efficient developers...