Final lessons and examples
Now that we have gone over everything you should have picked up from our book, we wanted to give a few words of advice and some further places to investigate Marketing Cloud automation. Unfortunately, trying to document every single aspect of automation for Marketing Cloud is a task that would require an encyclopedic-type book series, which is a bit much for this book.
For that reason, we wanted to promote two more important things to consider when working with automation in Marketing Cloud. First, we will investigate another way for an automation to be triggered – from another automation!
Calling an automation from another automation
The cool thing about this method is that it can string automations together without having to rely on syncing schedules or dropping files. This will allow you to utilize a Script activity in Automation Studio to call the next automation you want to run.
How does this work?
Well, the Script activity would...