Last-minute tips and tricks
As Marketing Cloud experts, we wanted to share a few more quick tips that you can use when building your automations or other solutions using Marketing Cloud. These are some things that we have picked up or learned along the way, usually the hard way, and want to share them to help spread the knowledge and make the path forward a little bit easier each time.
Starting off is a very solid piece of advice that we still have to remind ourselves of every single morning:
- Marketing Cloud is the Wild West. This means you can do almost anything you want in it, but the bad side is that it is unpredictable at times and a script or automation that worked before may not work for your new solution.
By keeping this in mind, you can make sure not to let assumptions or best practices limit you from doing amazing custom work, but you will also need to account for many unexpected issues and problems that you have never run into in the past.
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