Summary
We have now reached the end of our first chapter! This was a lot of fun so far, and we hope it was the same for you. You should now have a solid understanding of not only what exactly automation and the theory of automation is, but also the general concepts associated with these. After acquiring this knowledge, you should now have a general idea of the opportunities and pitfalls of automation and best practices for implementing it. After that, we wanted to emphasize the high importance of documentation on automation and the associated best practices.
With these new skills and knowledge gains, we are ready to move forward to the next chapter, where we will begin our journey into exploring Salesforce Marketing Cloud and the automation tools available inside it.