Journey Builder overview
It's no surprise, in our current digital world, that customers both want and expect companies to respond in real time to their needs. Organizations that can deliver on these requests are at a significant advantage as they can build both brand loyalty and reputation while strengthening their own bottom line.
So, how can we provide customers with real-time responses and engagement in the moment? Enter Journey Builder. Journey Builder is an SFMC solution for providing complex 1-to-1 marketing experiences across channels that can both meet and anticipate customer needs so that organizations can deal with their customers individually in the moment.
So, just how does this solution enable 1-to-1 real-time marketing experiences? To understand that, we need to dive into the details of just what Journey Builder is and what it does. First, let's take a look at the types of journeys that are configurable within the Marketing Cloud.