Chapter 3: SFMC Automation Best Practices
Now that you know the basics of automation theory and the automation capabilities that are baked into Salesforce Marketing Cloud (SFMC), we will dive into the best practices for utilizing and building such automation. Whether you are using Automation Studio or Journey Builder or some combination of the two, following these practices should help you find the most efficient solutions for your needs.
Best practice, especially in Marketing Cloud, can be a broad term; so, for this chapter, we will be focusing on things such as performance, efficiency, scalability, contextual decision making, and personal preferences. That said, best practice is not always the best solution – so, take these as guidelines and not as gospel.
In this chapter, we will cover the following topics:
- Best practices: This section will provide a quick overview of what a best practice is and how we should apply it.
- Creating high-quality testing: In...