Best practice is not always best
We have a ton of background and strong knowledge in the dos and don'ts of Marketing Cloud automation. Great! Progress! But now, we want you to put all that to the side so that we can make this very important note around all that information.
These best practices are not the be-all solutions for every automation process. Sometimes, you need to toss out best and use your solution. You will find that what works for 9 out of 10 people is not the best solution for your needs. There are a ton of things that go into a solution and due to all these variables, best practices cannot account for them all.
Think of best practice solutions to be more of guidelines or boilerplates for you to use. From these, you can get a head start on building your solution and then just adjust, add, and subtract as necessary to meld it to fit your unique situation. To that extent, we want to recommend the following things you should keep in mind whenever you build from...