Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
1
Section 1: Automation Theory and Automations in SFMC
5
Section 2: Optimizing Automation inside of SFMC
11
Section 3: Optimizing the Automation of SFMC from External Sources
17
Section 4: Conclusion

Analytics-powered insights

Any marketing campaign worth its salt is based on a ton of data and analytics. Analytics is based on the action of analysis, which, as defined by Merriam Webster, means a detailed examination of anything complex in order to understand its nature or to determine its essential features.

Essentially, that means the marketer takes all the data and insights and applies those to the different pieces of the campaign, and works to maximize and optimize it for the best effect. Although this adds a lot more work and effort to each campaign you send, the results and added benefits far outweigh that cost.

To that extent, we wanted to bring your attention to where you can grab analytics from in Marketing Cloud.

Analytics in Marketing Cloud

Most analytics in Marketing Cloud come from external sources or via built-in reporting. Due to some recent purchases at the time of writing, these potential built-in analytics capabilities offer some highly valuable analytics...