Summary
Email automation is one of the core aspects of all Marketing Cloud automation and one of its strongest capabilities. After reading this chapter, you should have a strong knowledge of how email marketing automation works in Salesforce Marketing Cloud, as well as some in-depth information and insights into it.
You should now be able to tell the context of when to use real time instead of a schedule and vice versa, as well as 1:1 versus batch. Now, an aspect that you have also learned, although not explicitly set out as a section, is the difference between real-time messaging and 1:1 messaging, as well as the difference between scheduled messages and batch sends. At times, these can seem synonymous, but as you now know, they are different.
Now, knowing the messaging types and best uses is a huge part of email automation, but the other major aspect is data and analytics. As you have now learned, a campaign without analytics and tracking is like going on a blind date while...