Activities for data in Automation Studio
As you may notice, we are exclusively mentioning Automation Studio for ETL capabilities in Salesforce Marketing Cloud. There are some other capabilities in other studios or apps related to it, but they are much more simplified versions with very little power or customization to them.
For instance, some would argue that the filters, measures, and groups inside Email Studio are great examples of ETL and data manipulation, and they would be right … to an extent. Although these are great functionalities, they are better passed in as more support-type functionalities instead of being defined directly as they are not easily automated.
The same is true for some actions and possibilities in Journey Builder, and although those are closer to automation and being powerful, a lot of it is just using a tool in a way it was not intended to be used instead of just using Automation Studio in the first place. So, rather than potentially sharing...