Why is this important?
Why is the in-step API important to development in Marketing Cloud? Easy. Because they open up possibilities and capabilities that you would not be able to open up natively in scripting. This includes the following:
- Automating UI processes
- Creating, editing, and retrieving data and objects that are unavailable in scripting languages
- Finding innovative ways of self-integration and communication between business units and Enterprise editions
- Automating or scripting administrative or auditing tasks
- Interacting with capabilities and objects that are not normally accessible
- Interacting with external services for integration and interactive purposes
These are pretty huge benefits, right? Well, just making broad statements is easy – let's dive into the details and show you exactly how each is possible. The first step is to explore some thoughts on interacting with and integrating external services. Then, we will go over...