Book Image

WordPress 5 Cookbook

By : Rakhitha Nimesh Ratnayake
4 (1)
Book Image

WordPress 5 Cookbook

4 (1)
By: Rakhitha Nimesh Ratnayake

Overview of this book

WordPress has been the most popular content management system (CMS) for many years and is now powering over 30% of all websites globally. With the demand for WordPress development and skilled developers ever-increasing, now is the best time to learn WordPress inside out. This book starts with simple recipes for configuring WordPress and managing basic platform features. You’ll then move on to explore how to install and customize WordPress plugins, widgets, and themes. The next few chapters cover recipes for content and user-management-related topics such as customizing the content display, working with content types, using the new Gutenberg editor, and customizing editorial workflow for building advanced blogs. As you advance, you’ll learn how to use WordPress as an application framework as well as a platform for building e-commerce sites. This WordPress book will also help you optimize your site to maximize visibility on search engines, add interactivity, and build a user community to make the site profitable. Finally, you’ll learn how to maintain a WordPress site smoothly while taking precautions against possible security threats. By the end of the book, you’ll have the tools and skills required to build and maintain modern WordPress websites with the latest technologies and be able to find quick solutions to common WordPress problems.
Table of Contents (16 chapters)

Promoting and Monetizing the Site

The main purpose of building a WordPress site is to provide information, products, or services to people who need them. So, it's essential to find ways to bring more and more visitors to the site, regardless of the type of website. Promoting the site through various channels is the key to driving more traffic to the site. Apart from non-profit websites and personal blogs, we need to generate revenue for maintaining the site or building the business. The process of converting existing site traffic to revenue is called monetization. So, we will be looking at ways to promote and monetize the site throughout this chapter.

The main goals of this chapter are to implement methods of bringing more visitors to the site and to create strategies for generating revenue. We will be achieving these goals using a series of steps. The first step is to make...