Analyzing traffic is a very important aspect of site management that helps the process of promoting content. Identifying content with the highest and lowest visitors is important for improving the type of content on the site, as well as for identifying places to monetize the site through advertisements. We have the ability to check these analytics using our Google Analytics account. However, integrating analytics within the WordPress dashboard makes it easier to track the data instantly for any given post or page without going to your Google Analytics account and searching for them.

In this recipe, we are going to integrate Google Analytics into a WordPress site using a free plugin to view different types of analytics on the site.