Book Image

Microsoft Dynamics NAV 2009 Application Design

By : Marije Brummel
Book Image

Microsoft Dynamics NAV 2009 Application Design

By: Marije Brummel

Overview of this book

Dynamics NAV 2009 is an Enterprise Resource Planning (ERP) software product from Microsoft that can be used for variety of business needs. It is part of the Microsoft Dynamics family, and intended to assist with finance, manufacturing, Customer Relationship Management, supply chains, analytics, and electronic commerce for small and medium-sized enterprises. This book is a focused tutorial on Microsoft Dynamics NAV application development, so you can develop complete applications and not just application outlines. It will show NAV developers how to create different kinds of applications. Different kinds of application are vital in different industries like fashion, automobile, retail, books (education), and other industries. It starts off by introducing the supply chain that you will be using throughout the book. You will implement the Microsoft Dynamics NAV ERP suite and learn how it is set up and customized for various industries. You will be able to customize Dynamics NAV to suit the different aspects of a business such as Financial Management, Relationship Management, Production, Jobs, Trade, Storage, Logistics, and so on. The book will take you through these Microsoft-designed application features and show you how to customize and extend them safely. Thus, you will be able to create a structure of your own in Microsoft Dynamics NAV.
Table of Contents (13 chapters)
Preface
11
Thank you for buying Microsoft Dynamics NAV 2009 Application Design

Chapter 4: Relationship Management

Relationship Management software is a typical result of what ERP applications have achieved.

In earlier days, everyone had a rolodex on their desk with phone numbers and addresses and salespeople would always know by heart who was a good customer and which customers were always late paying or had bad margins.

The introduction of RM software completely changed that allowing us to maintain all of our companies' contacts in a single place and analyze sales data easily.

Relationship management has been part of Microsoft Dynamics since version 2.0 and was dramatically changed and improved in version 3.0. The current Microsoft Dynamics NAV RM software is mostly the same as in that version except for the Microsoft Outlook integration that keeps changing in every version.

In this chapter, we will dive deep into this module. After reading this chapter, we will have a good understanding of the concepts and how to maintain master data and analyze...