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Book Overview & Buying
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Table Of Contents
The Cloud Adoption Playbook
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We believe that your software development process must begin with the simple assumption that the customer experience is critical. If an organization wants to be successful with its web presence, it needs to make the experience of every customer as pleasant and easy as possible. A world-class customer experience is important not only for customer satisfaction, but also for gaining and retaining customers and increasing revenue. What’s more, the customer experience (or lack thereof) is often a strong indicator of how well the stakeholders are aligned, particularly the business unit and the team that implements the software. We believe that alignment is critical to building software that not only works as intended, but also meets the needs of the business in a meaningful way.
To fully embrace this principle, we strongly recommend adopting IBM Design Thinking2 as a way of ensuring that all development is truly customer-centric and that everyone...
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