Now that we've added patches and drivers, let's add a few applications to our reference image, taking us from a thin image to a hybrid image.
First, we will make a directory structure, as seen in the following image:

Now, we can just put setup.exe
for each of these into the folders and say that we're done. However, you don't want to walk through the installer for each application manually every time we capture a reference image. You want this process to be automated so that when new patches are released, we can just fire off a task sequence and let it update the image automatically.
To tweak the setup to be automatic for all your different applications, I would recommend checking http://www.itninja.com/. ITNinja is a repository of automatic installation experiences from your peers, which are documented for all time.
So, for Foxit Reader, I went through some gyrations and form filling...