Personalities, honesty, and breathing the environment
Andy Clemenko: The other thing is that right now there are two types of personalities in all industries. It's either type A or type B, quite literally. Those As are going to go in and do what it takes to get the job done. To use an overused term, for As, it's "mission, mission, mission." Meanwhile, type Bs are, to a certain extent, going to sit back and just push the button. I see it in all walks of life.
I'm a volunteer firefighter on the side, and I see it in the fire service; I see it in corporate, and I see it in government. In fact, I see it everywhere. The trick is that if you really want to keep that cross-functional team and culture going, you need to find those people that are willing to go the extra mile. Not every day, because that gets out of control. But find those people that are willing to do it, that show gumption and go do it, and then worry about complaining about it or getting compensation ...