In this recipe, we present a marketing campaign that is divided into several steps:
- Detect the best moment to launch the campaign
- Generate individual codes to be sent to potential customers
- Send the codes directly to users over their preferred channel, text message or email
- Collate the results of the campaign and generate a sales report with analysis of the results
This recipe shows step 1 of the campaign.
Our first stage is to detect the best time to launch a campaign. To do so, we will monitor a list of news sites, searching for news containing one of our defined keywords. Any article that matches these keywords will be added to a report that will be sent in an email.