Summary
In this chapter, we covered a lot of the theory behind MDM, having a single source of truth for data records, and some methods for its implementation, along with considerations for doing so. While Salesforce is often implemented to act as the de facto source of truth, it is important to understand why that often drives these decisions and the benefits it gives, hence spending time on the theory of MDM. With that theory understood, it should become clear how Salesforce fits into an organization's MDM strategy.
We've looked at why data quality is important in the context of MDM, and why it is important to preserve data attributes across the systems in the enterprise that constitutes the single source of truth, or golden record.
We turned our attention to MDM implementation in Salesforce, touching on the use of middleware, and highlighting the data migration exercise that will invariably accompany a Salesforce go-live.
We have covered what a golden record is...