Many organizations have already started using cloud. Some succeeded in reaching their goals and many failed. This is because designing and building a cloud is seen by many as a technical operation. Cloud is not technical; it is about having the right tools at the right price and moment to be able to do business. IT departments should embrace cloud to make a shift from being a cost center (keeping the lights on) to adding value to the business. They can do that by delivering services, which for instance reduces the time to market for products.

The role of internal IT will change over time from being a supplier of IT services to being a broker. IT will have a more strategic and control function.