By setting this message, the text will appear in the lockout e-mail that users receive whenever they need you to reset their password. Your users will also see the message text in the confirm identity screen and e-mail that they receive whenever their password is reset. It is useful to add your contact details and a personal message.

Setting this link results in the text above this option appearing as a web URL that, when clicked on, will allow your users to navigate to a separate page, such as a custom help page, that you have available.