In a digital transformation era, customers' sensitive personal information held by business organizations pose a significant risk if they are stolen and misused. The data protection laws across the globe have a common goal to protect the privacy of individuals. The general data protection regulation was introduced, which specifies how customer data should be used and protected. Most of us share our personal information on many web portals by clicking I Agree or I Accept the Terms and Conditions. Personal data contains information about the individual, including who they are, what they do, and where they go. Each of us leaves a digital footprint of our personal data in the cyber world. Data mining is new oil to the industry; it provides insights and a competitive advantage.

The GDPR compliance deadline is May 25, 2018. Every organization that keeps or uses European personal data inside or outside of Europe—regardless of the nature of the business in which it operates—is affected by the...