In SharePoint 2013, a variation is a version of a site in a different language than the original. A variation label defines each site variation. The first variation label created defines the source site for the target sites to receive the published content from. In this recipe, we will create the primary language variation label.
Follow these steps to create the primary language variation label:
Navigate to the site collection that will contain the source and target variations in your preferred web browser.
Click on Site settings from the Settings menu.
Click on Variation labels from the Site Collection Administration section as shown in the following screenshot:
Select New Label and set the language and locale of the source site:
Set the location where the source and target sites will be contained. For instance, entering
/will contain the sites in the root of the current site collection.Click on OK.