SharePoint 2013 provides a few basic but important features for optimizing sites for external search engines, such as Bing. These features include generating site maps and adding META tags to each page. In this recipe, we will enable and configure the site map and the META tag options.
In order for site maps to be accessible by external search engines, anonymous access to the site should be configured. This is covered in Chapter 12, Configuring Anonymous Access.
Follow these steps to configure the search engine optimization settings:
In your preferred web browser, navigate to the site collection for which we are configuring search engine optimization settings.
Click on Site settings from the Settings menu.
Select Site collection features from the Site Collection Administration section as shown in the following screenshot:
Activate the Search Engine Sitemap feature.
Select Site settings from the Settings menu.