Models for business change
Many frameworks exist for executing change within your business, and like all frameworks, some will fit your business better than others. Some are for specific scenarios. You should never try to fit your business to the framework; rather, fit the framework to your business.
In this section, we are going to take a look at four business change models, how they can be used, and what they teach us. You may even take elements from multiple frameworks and put them into your own. The frameworks are as follows:
- Kotter's change management model
- Rogers' tech adoption curve
- The Awareness, Desire, Knowledge, Ability, Reinforcement (ADKAR) model
- Envision, Activate, Support, Implement, Ensure, Recognize (EASIER)
Let's look at each of these models in more detail.
Kotter's change management model
The first model is Kotter's change management model. This is the brainchild of Dr. John Kotter (https://www.kotterinc...