Book Image

The Data Warehouse Toolkit - Third Edition

By : Ralph Kimball, Margy Ross
5 (2)
Book Image

The Data Warehouse Toolkit - Third Edition

5 (2)
By: Ralph Kimball, Margy Ross

Overview of this book

The volume of data continues to grow as warehouses are populated with increasingly atomic data and updated with greater frequency. Dimensional modeling has become the most widely accepted approach for presenting information in data warehouse and business intelligence (DW/BI) systems. The goal of this book is to provide a one-stop shop for dimensional modeling techniques. The book is authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence. The book begins with a primer on data warehousing, business intelligence, and dimensional modeling, and you’ll explore more than 75-dimensional modeling techniques and patterns. Then you’ll understand dimension tables in-depth to get a good grip on retailing and moved towards the topics of inventory. Moving ahead, you’ll learn how to use this book for procurement, order management, accounting, customer relationship management, and many more business sectors. By the end of this book, you’ll be able to gather all the essential knowledge, practices, and patterns for designing dimensional models.
Table of Contents (31 chapters)
Free Chapter
1
Cover
2
Title Page
3
Copyright
4
About the Authors
5
Credits
6
Acknowledgements
29
Index
30
Advertisement
31
End User License Agreement

CRM Overview

Regardless of the industry, organizations have flocked to the concept of CRM. They’ve jumped on the bandwagon in an attempt to migrate from a product-centric orientation to one that is driven by customer needs. Although all-encompassing terms such as customer relationship management sometimes seem ambiguous and/or overly ambitious, the premise behind CRM is far from rocket science. It’s based on the simple notion that the better you know your customers, the better you can maintain long-lasting, valuable relationships with them. The goal of CRM is to maximize relationships with your customers over their lifetime. It entails focusing all aspects of the business, from marketing, sales, operations, and service, on establishing and sustaining mutually beneficial customer relations. To do so, the organization must develop a single, integrated view of each customer.

CRM promises significant returns for organizations that embrace it, both for increased revenue and operational...