University Case Study and Bus Matrix
In this chapter you’re working for a university, college, or other type of educational institution. Someone at a higher education client once remarked that running a university is akin to operating all the businesses needed to support a small village. Universities are simultaneously a real estate property management company (residential student housing), restaurant with multiple outlets (dining halls), retailer (bookstore), events management and ticketing agency (athletics and speaker events), police department (campus security), professional fundraiser (alumni development), consumer financial services company (financial aid), investment firm (endowment management), venture capitalist (research and development), job placement firm (career planning), construction company (buildings and facilities maintenance), and medical services provider (health clinic). In addition to these varied functions, higher education institutions are obviously also...