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Book Overview & Buying
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Table Of Contents
The Data Warehouse Toolkit - Third Edition
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The web retailer case study used in this chapter is illustrative of any business with a significant web presence. Besides tackling the clickstream subject area at multiple levels of granularity, the central challenge is effectively integrating the clickstream data into the rest of the business. We discussed ways to address the identification challenges associated with the web visitor, their origin, and session boundaries, along with the special dimensions unique to clickstream data, including the session, page, and step dimensions.
In the next chapter, we’ll turn our attention to the primary business processes in an insurance company as we recap many of the dimensional modeling patterns presented throughout this book.
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