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Book Overview & Buying
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Table Of Contents
The Data Warehouse Toolkit - Third Edition
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Imagine working for a large property and casualty insurer that offers automobile, homeowner, and personal property insurance. You conduct extensive interviews with business representatives and senior management from the claims, field operations, underwriting, finance, and marketing departments. Based on these interviews, you learn the industry is in a state of flux. Nontraditional players are leveraging alternative channels. Meanwhile, the industry is consolidating due to globalization, deregulation, and demutualization challenges. Markets are changing, along with customer needs. Numerous interviewees tell us information is becoming an even more important strategic asset. Regardless of the functional area, there is a strong desire to use information more effectively to identify opportunities more quickly and respond most appropriately.
The good news is that internal systems and processes already capture the bulk of the data required. Most insurance companies generate...
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