Book Image

Data Smart

By : John W. Foreman
Book Image

Data Smart

By: John W. Foreman

Overview of this book

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, math and the magic, behind big data.
Table of Contents (18 chapters)
Free Chapter
1
Cover
2
Credits
3
About the Author
4
About the Technical Editors
5
Acknowledgments
18
End User License Agreement

Acknowledgments

This book started after an improbable number of folks checked out my analytics blog, Analytics Made Skeezy. So I'd like to thank those readers as well as my data science Twitter pals who've been so supportive. And thanks to Aarron Walter, Chris Mills, and Jon Duckett for passing the idea for this book on to Wiley based on my blog's silly premise.

I'd also like to thank the crew at MailChimp for making this happen. Without the supportive and adventurous culture fostered at MailChimp, I'd not have felt confident enough to do something so stupid as to write a technical book while working a job and raising three boys. Specifically, I couldn't have done it without the daily assistance of Neil Bainton and Michelle Riggin-Ransom. Also, I'm indebted to Ron Lewis, Josh Rosenbaum, and Jason Travis for their work on the cover and marketing video for the book.

Thanks to Carol Long at Wiley for taking a chance on me and to all the editors for their...