Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Data Consumers: Creating a Sophisticated Audience

Soon the digital divide will not be between the haves and the have-nots. It will be between the know-hows and the non-know-hows.

—Howard Rheingold

The same could be said of data fluency. Rather than the haves and have-nots, there are those who engage with data and those who choose to avoid it. It is a path chosen based on comfort level, education, and experience. As data becomes more common as part of everyday communication—in the media, in entertainment, and in the workplace—this data-divide becomes a more substantial problem.

Chapter 4, “A Consumer’s Guide to Understanding Data,” described the skills and mindset required to become a sophisticated data consumer. It covered the basic elements of data analysis and data visualization that help someone move beyond basic interpretation to a deeper appreciation of the message in the data. Educated data consumers are the foundation of a data fluent...