Who Is This Book For?

The journey to data fluency is important for any organization that wants to have data inform decision-making. It takes a diverse set of people to build the skills and culture for data fluency. Whether you are a leader or an analyst, this book offers practical guidance to help you and your organization on this journey. Data fluency requires:

• Organizational leaders who want to create a culture of data communication and usage, and need to build a team of savvy data consumers and analysts.
• Data novices who are beginning to learn how to communicate with data.
• Experienced analysts who work deeply with data and need to effectively communicate their findings.
• Data product authors who design and create dashboards, reports, and data-rich applications, and want their work to engage their audiences.
• Technology leaders who are responsible for managing data, creating data solutions, and ensuring the organization extracts maximum value from its data assets.
• Human Resource managers...