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Data Fluency

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
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Data Fluency

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
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1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Chapter 4
A Consumer’s Guide to Understanding Data

One muggy midsummer night in the 1960s, Andy Warhol pointed a camera at the top of the Empire State Building to record an experimental film he called Empire. For more than 6 hours, as dusk fell on New York’s most famous building, the camera's eye captured the long transition from day to night and the mundane details of lights flickering on and off its exterior (Figure 4-1).

This film is the essence of data; its unique capability to be more patient and more omniscient than you or I can be in our observations of the world. Data captures actions and characteristics of the real world and transforms them into something that can be examined and explored after the fact. And like Warhol’s film, when recording data, we must always consider perspective—where the lens is pointed and what lies outside the frame.

Today, unblinking lenses record where and when we shop, what we buy, when we travel, and what media...

Visually different images
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Data Fluency
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