Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

What You’ll Learn

This chapter is designed to help you build your skills for communicating—giving you the practical skills and mindset to become a better author of data products. Specifically, you will learn how to create effective data products by examining the following core concepts:

  • How to know your audiences, develop purposeful products, and deliver a targeted message
  • How to be discriminating with the data you choose to present
  • How to define metrics that are meaningful and lead to action
  • How to create a logical structure and narrative flow to your data products
  • How to master basic design skills for making your data presentations attractive and easy to understand, including choosing the right form and language to present the data
  • How to create data products that meet the needs of multiple constituent groups and start a dialogue about the data

Before diving into this set of skills, we first want to propose a helpful approach you can bring to designing data products...