What You’ll Learn
This chapter is designed to help you build your skills for communicating—giving you the practical skills and mindset to become a better author of data products. Specifically, you will learn how to create effective data products by examining the following core concepts:
- How to know your audiences, develop purposeful products, and deliver a targeted message
- How to be discriminating with the data you choose to present
- How to define metrics that are meaningful and lead to action
- How to create a logical structure and narrative flow to your data products
- How to master basic design skills for making your data presentations attractive and easy to understand, including choosing the right form and language to present the data
- How to create data products that meet the needs of multiple constituent groups and start a dialogue about the data
Before diving into this set of skills, we first want to propose a helpful approach you can bring to designing data products...