Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Guided Conversations

People working in the data analytics field believe in the importance of visual data presentation and the concept of data storytelling. There are core truths in the concept of data storytelling. First, data communication has an ability to both create and resolve tension. That is, data products often pose a problem and then deliver an insight that helps address the problem. Second, the author is an active participant in the exchange of information. The author sets a path that the audience goes down.

Nonetheless, we feel that the concept of data storytelling has gotten a little overloaded. For example, consider comments like the following:

All of this data visualization is, of course, really just a new way to tell stories (or create experiences).

Garrick Schmitt, Ad Age

The author of this visualization experimented with different views and arrived on the two that told the story most completely, most effortlessly.

From Data to Story: Dissecting a Well-Made Visualization...