Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
About the Authors
End-User License Agreement

Design Principles

This final section includes a list of principles to consider when you design data visualizations and data products. Though every data set and situation is different, these principles offer guidelines that apply in many cases and can improve what you deliver to your audience.


When creating charts and tables for presenting data, the following eight design principles are worth considering before you click Print or Send.

  1. Reduce chart-junk and increase data-to-ink ratio. These are the first two recommendations from Edward Tufte, well-known information design expert. Reduce chart junk by removing elements that are decorative or ornamental. Three-dimensional chart effects, for example, add nothing of value to your chart. Increase data-to-ink ratio by making every pixel tell a story about your data. Watch as Figure 5-24 is gradually stripped of extraneous chart junk.

    Figure 5-24: Reduce chart junk.

  2. Use contrast to make the data visible. If there is low...