Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Data Products for Information Delivery

This book describes data products as the medium for communication in your organization. Data products include the periodic reports that explain what’s happening in a functional area, the dashboards that attempt to provide a high-level view of performance, the spreadsheet models that describe financial projections, and the presentations that tell a story with data. In a blog post about data products, Harlan Harris says, “Data products make it easy for regular people to get what they need without having to dive into a very complex set of data and a very complex set of algorithms.”1

We use the term “products” because they represent the transformation of data into something useful that can be delivered to the people who want to consume the information. The best data products are:

  • Results-focused—Data products should be targeted to answer specific questions or solve particular problems.
  • Right-sized—A data...