Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Learning from the App Store

Over a holiday weekend, 28-year-old Dong Nguyen made a mobile game. His idea was simple—tap your screen to fly a bird between a series of vertical green pipes. For each set of pipes passed, you get a point. He called the game Flappy Bird.

Flappy Bird launched in May 2013. Later that year, the game went viral. By the end of January 2014, it had been downloaded more than 50 million times, making Dong an estimated $50,000 a day in in-game advertising. Ten days later, the game was gone—pulled by its creator.

“I was just making something fun to share with other people,” Dong said. “Flappy Bird was designed to play in a few minutes when you are relaxed. But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”2 Days after, smartphones with the game began to be auctioned on eBay. Although the sales were never...