Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
Free Chapter
1
Foreword
12
Titlepage
13
Copyright
14
Dedication
15
About the Authors
16
Credits
17
Acknowledgments
18
End-User License Agreement

Discover

Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it.

—Samuel Johnson, long before Google

We’ve never seen an organization that is short on data. Nor have we seen one without volumes of reports, analytical tools, data models, and dashboards. It isn’t that the right data doesn’t exist; it is that individual people may not know where to find it or how to access it.

This is the data discovery gap. The gap between supply and demand for data often is the result of, ironically, incomplete information. Just like imperfect information leads to price distortions in the economic marketplace, imperfect information within an organization leads to organizational data inefficiencies. The person who could most benefit from an understanding of customer lifetime value may not know that a well-researched analysis already exists. Better data discovery also has the added benefit of revealing duplicate, competing, or...