Book Image

Data Fluency

By : Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ
Book Image

Data Fluency

By: Zach Gemignani, Chris Gemignani, Richard Galentino, Patrick Schuermann, Nathan Yau‚ÄØ

Overview of this book

Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches and let?Data Fluency:?Empowering Your Organization with Effective Communication?show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers.
Table of Contents (20 chapters)
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About the Authors
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Dashboard Alerts Checklist

By Zach Gemignani

The tendency with reporting, and information dashboard design in particular, is to cram as much information on the page as possible. It is a problem that Avinash describes with typical candor:

This [is] one of the core reasons why most dashboards are “crappy,” i.e., they are data pukes that provide little in terms of context and even less in terms of actionable value.

In the past, we have offered tools to make data presentation as clear as possible (chart chooser and Excel chart cleaner). Sometimes, clean isn’t enough; a more dramatic approach is needed.

One alternative is to shift the focus from the full data to changes in the most critical data points. By pulling out the important exceptions, you can make it easier for your audience to digest what matters and take action.

Stephen Few says in his book Information Dashboard Design (O’Reilly Media, 2006):

The best way to condense a broad spectrum of information to...