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Data Analysis Using SQL and Excel

Data Analysis Using SQL and Excel - Second Edition

By : Gordon S. S. Linoff
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Data Analysis Using SQL and Excel

Data Analysis Using SQL and Excel

By: Gordon S. S. Linoff

Overview of this book

Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS.
Table of Contents (18 chapters)
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1
Foreword
17
EULA

CHAPTER 11
Data Mining Models in SQL

Data mining is the process of finding meaningful patterns in large quantities of data. Traditionally, the subject is introduced through statistics and statistical modeling. This chapter takes an alternative approach that introduces data mining concepts using databases. This perspective presents the important concepts, sidestepping the rigor of theoretical statistics to focus instead on the most important practical aspect: data.

The next two chapters extend the discussion that this chapter begins. Chapter 12 covers linear regression, a more traditional starting point for modeling and data mining. Chapter 13 focuses on data preparation, often the most challenging part of a data mining endeavor.

Earlier chapters have already shown some powerful techniques implemented using SQL. Snobs may feel that data mining is more advanced than mere SQL queries. This sentiment downplays the importance of data manipulation, which lies at the heart of even the most...

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Data Analysis Using SQL and Excel
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